Paramount Plays the Hits in “Popular” New Brand Campaign

8 March 2023

Paramount wants consumers to know that it’s popular. Really popular. The company, led by CEO Bob Bakish, on Wednesday is rolling out a new corporate branding campaign with the tagline “Popular is Paramount.” The campaign is meant to highlight some of the content produced by the media and entertainment giant. “Anchored in research-backed insights, the […]

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