Bob Iger Is ‘Bullish’ on Disney+ but ‘We Were Off’ on Pricing Strategy and Needed to Rationalize Costs

9 March 2023

Bob Iger, just over three months back as CEO of Disney, discussed major organizational changes he’s made at the company — and his optimism about making streaming, particularly Disney+, a profitable piece of the empire. “I’m generally bullish on streaming as a great consumer proposition, as a really robust platform to deliver high-quality content,” Iger […]

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