Based on a True Product: Tetris, BlackBerry, Flamin’ Hot Cheetos in the Spotlight at SXSW

9 March 2023

You’ve heard of “ripped from the headlines.” What about “swiped from store shelves”? Ahead of the April 5 release of the Air Jordans movie, Air, this year’s SXSW film festival is filled with features similarly inspired by beloved brands and the people behind them, in which CEOs are supporting cast and intellectual property battles are […]

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